VfL Bochum Strengthens Its Presence in Southeast Asia (VJSS Partner) Through Successful Football Development Program

VfL Bochum Strengthens Its Presence in Southeast Asia Through Successful Football Development Program

German Bundesliga 2 club VfL Bochum has established a strong and growing presence in Vietnam through its highly successful Football Development Program. Since its launch in 2021, the initiative has reached more than 2,000 children in Ho Chi Minh City and has contributed significantly to the education and development of local football coaches with their partner VJSS Group (Vietnam Japan Soccer Star Sport Central).

Jonah Sasse, Project Manager for Internationalization at VfL Bochum:

Team „We are extremely happy with the progression of the Football Development Programm in Vietnam. The feedback we get and the smiles we see every single year keep us motivated to keep going, expand and give the local kids and coaches the best experience possible.“

The program is designed to bring VfL Bochum and the Bundesliga closer to young football fans in Vietnam. By combining practical training sessions with innovative digital formats, the club offers participants an authentic insight into German professional football and its training philosophy.

A central element of the project is the regular digital interaction between children and current as well as former VfL Bochum professional players. In moderated online Q&A sessions, the players answer questions, share personal experiences, and provide inspiration, creating a direct and personal connection between the club and its young participants in Vietnam.

The Football Development Program is based on a unique training concept that integrates digital training sessions and educational content. It is implemented in close partnership with the local organization VJSS, ensuring professional standards and a sustainable approach to grassroots football development.

Feedback from the program has been overwhelmingly positive. Children participating in the sessions, along with their parents and local coaches, have expressed strong enthusiasm for the high-quality training, the international exchange, and the long-term opportunities offered by the initiative.

To further strengthen the program, licensed VfL Bochum coaches travel to Vietnam four times a year. During these visits, they conduct on-field training sessions with the children and deliver structured coach education programs, supporting the continuous development of local football expertise.

Hoai Anh Nguyen, Founder of VJSS emphasized the importance and impact of the cooperation:

“The Football Development Program with VfL Bochum is an outstanding project for Vietnamese youth football. It brings international expertise, modern training methods and strong values to our young players and coaches. The impact we see on and off the pitch is tremendous, and the enthusiasm of the children and their families confirms how meaningful this partnership is for football development in Vietnam, Thailand and Cambodia.”

With its ongoing commitment in Vietnam, VfL Bochum underlines its ambition to promote youth football internationally and to build lasting relationships with emerging football markets in Southeast Asia.

About the partner of VfL Bochum:

"VJSS (Vietnam Japan Soccer Star) is the leading community football academy system in Southeast Asia, operating across VJSS (Vietnam), TJSS Academy (Thailand), and CJSS Academy (Cambodia). We provide professional training based on Japanese standards for students from 4 years old to adults with 6,000 kids and adult training every day.Our mission is not just teaching football, but educating character and discipline through sports."

Contact to VJSS Group by email: sport.vjss@gmail.com
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